HOK Entertainment Company, popularly known as hokfam is an independent label and lifestyle brand founded in 2013 by Arum Emmanuel Ikechukwu. What started on Faulks Road in Aba, Eastern Nigeria, as a small group chasing a musical dream has grown into a movement that blends sound, style, and culture. HOKFAM was built on unity, hustle, and a shared belief in creating something real.

Our music is rooted in truth, born from life’s highs and lows, shaped by personal stories, and made to move the soul. We believe good music should speak to people, uplift them, and leave a mark. Today, HOKFAM is home to a rising roster of talented, driven artists ready to shake the African and global music scenes.

But HOKFAM goes beyond the music.

Our clothing brand extends the vision, pushing the culture forward with designs that represent where we’re from and where we’re headed. It’s not just merch. It’s identity. Worn by those who believe in staying real, standing out, and repping the grind.

HOKFAM is more than a label. It’s a family. A sound. A statement.